Hanita Rosenthal – Chief Marketing Officer (CMO)
Ms. Hanita Rosenthal is an experienced marketing professional with over 25 years of experience in various marketing positions. Her expertise lies in creating a solid brand awareness utilizing an array of marketing methods and various communication channels where message coherently gets across. In her multiple roles, Hanita experienced managing few marketing team. Hanita specializes in the broadcasting and communication industries with over 20 year focus in marketing specializing in the broadcasting arena. Over the years, Hanita Rosenthal managed and executed more than 100 tradeshows and events worldwide, from the smallest booth to double decker of 200sqm, planning the entire event, developing messaging, collateral, multilingual marketing materials, managing marketing teams and PR agencies and running the shows with international sales teams.
At ABonAir, Ms. Rosenthal is in-charge of all Company’s marketing activities including content creation, public relations and advertising, online and offline marketing, tradeshows and events.. In addition to this. Hanita is developing the technical documentation to also convey the Company’s messaging and language.
Ms. Rosenthal gained experience in marketing research as a field researcher and analyst for the Israeli Export Institute in the European market. Following that, Hanita joined Tadiran Communications. Later she moved to Scopus Video Networks and served as its first director of marketing until the company went on IPO. In this role Hanita shaped the Scopus brand to be known as an industry leader worldwide. Later, Hanita joined Cardo Systems while it was a start-up and again, built a solid international brand awareness to Cardo and its product lines, including at point-of-sales.
Ms. Rosenthal holds BA & MA degrees from the Hebrew University in Jerusalem, in International Relations with a major in the European Economic Market studies.